Now, researchers are studying brain activity to find out why some shoppers just can’t say no. Experts say it’s a common problem. Paul Zak, professor of neuro-economics, studies the psychology of the economic decision-making process. “By measuring brain activity, we’re able to cut through all this noise in the background in your brain, and find out what you really care about,” Zak said.
Experts say retailers know this and do everything they can to capitalize on this emotional connection.
Roethlisberger looked left, cocked his arm and completed his entire throwing motion, luring a Panthers linebacker toward the anticipated trajectory. The ball never came out, but a crowd of defenders gathered in that part of the field.
Big Ben then used another, quicker pump fake to draw the nickel cornerback further away from his favorite target Antonio Brown. Finally, Roethlisberger delivered the ball into the back right corner of the end zone behind the two defenders still close enough to get a hand in the way.
Hundreds of thousands of Canadians without access to proper end-of-life care. Dramatic improvements are needed to provide quality palliative care for all patients facing the end of their lives, including boosting the number of health providers trained in specialized care of the dying, says an Ontario health advisory agency. Yet the issue is becoming more pressing due to the aging population: by 2026, the number of Canadians dying each year will increase by 40 per cent to 330,000 people, with each death affecting the well-being of five other people on average — families and loved ones — or more than 1.6 million people in all, the report says.
“Acting your age” may actually be hazardous to your health. A team of British researchers have found that the key factor in living longer lies not in any vitamin supplement, but rather in your own mind. It seems that those who feel younger actually live longer. Although the cause for this remains unclear, it does mean that, according to science, being immature is healthy.
Do you feel younger than what's written on your birth certificate? Well you're in luck because this might just add a few years onto your lifespan. In a recent research letter published online by JAMA Internal Medicine, scientists found that older people who felt three or more years younger than their chronological age had a lower death rate compared with those who felt their age or felt more than one year older than their actual age.
Industry insiders say Sony set a terrible precedent this week when it canceled the release of "The Interview." They say Sony's decision paints a bleak future for Hollywood in which major studios, fearful of repercussions, will push further toward extreme political correctness rather than risk offending foreign regimes and dictators.
Sony canceled the film's release after hackers broke into its computer network and threatened to blow up theaters that showed the movie- a comedy that depicts a plot to kill North Korean Supreme Leader Kim Jong-un. The FBI has traced the terror threat to North Korea, FOX411 has confirmed.
Max LaDue of Durham NC, controls a robot and participates in class at the School for Creative Studies from his home. After missing more than 100 days of school last year due to suffering from painful syndromes, Max became the first student in the state to use the VGo robotic technology to give him access to academic and the school social scene. "I tell people my son goes to school as a robotic telepresence, and you see their minds about to explode," said Max's mother, Juli LaDue. "It's the most wonderful thing that could ever happen to a sick kid."
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The University of Minnesota is getting worldwide recognition for a new way to detect cancer. Even more impressive, the device is handheld and only needs a single drop of blood. You may someday soon see the device on the desk at your doctor's office. It's all about speeding up checking body fluids for cancers and other diseases. "My own research has been with ovarian cancer early detection and to me this is almost like the poster child of the importance of early detection," said Todd Klein Zepto with Life Technology.
Nitrous oxide may be a way to treat people with severe depression who have not responded to standard therapies, a small study suggests.
In 20 patients who had treatment-resistant clinical depression, two-thirds experienced an improvement in symptoms after receiving nitrous oxide—or laughing gas. In comparison, one-third of the same patients reported improved symptoms after treatment with a placebo. The patients were evaluated on the day of and day after each treatment.
Researchers at the University of Washington are developing a new type of fusion reactor that could generate eco-friendly power for less money than fossil fuels. Fusion is how stars produce energy. It occurs when the nuclei of light atoms, such as hydrogen, are fused together under extreme pressure and heat.
While fusion may someday provide an infinite source of energy, researchers still need to overcome plenty of hurdles to get there. For a start, building reactors that basically mimic and sustain the extreme forces that take place in the sun is very expensive.
Hybrids are a much more cost-effective way to reduce carbon emissions than newly released hydrogen fuel cell cars.
If you want to help cut greenhouse gas emissions, you should probably skip the hydrogen fuel cell cars now coming to market and buy a (much cheaper) hybrid instead.